The Cred design, UX, and marketing teams have been hard at work over the past month to launch a new website and blog: KYC. With our updated look-and-feel and our new and improved blog, we’re excited to launch Cred 2.0!
Our updated website is here
Cred has a unique business model, and we have evolved into a B2B2C company. We operate through partners only, enabling them to offer our earning and borrowing services to their customers through our platform. We’re pleased to give our website visitors the very best services when it comes to the growing crypto industry, and our customers are both partners, like Bitcoin.com and Uphold, and their customers who register through these partners. It is our job to nurture both relationships.
With the new website, we keep your customers in mind so they understand how Cred works, how important security and insurance are to us, and where to get started with earning and borrowing. Cred is returning long-lost control and transparency to financial services in an effort to unlock financial possibilities for holders of digital assets. Our updated website aims to bring this commitment to life, incorporating a number of new visual elements, from humanistic and energetic graphics to a warmer color palette.
“This rebrand is a bold new chapter for Cred. It’s an invitation to our partners and customers: let us show you how to bank on fairness.”
– Dan Schatt, CEO
We are proud to be a blockchain-powered financial services company because we believe what we can do is better than a bank. Our new messaging on our website expressly conveys our earn product, borrow product, how to partner with us, and how to use Cred APIs.
1.7 billion adults worldwide do not have access to a bank account, and our mission is to bring better financial services to the unbanked, the underbanked, and the poorly banked. Our new messaging aims to highlight that blockchain doesn’t have to be scary or confusing. Cred aims to drive significant value for crypto wallets, stablecoin providers, and exchanges using our software by offering a platform that customers love and trust, providing marketing insights and helping partners acquire, convert, and retain more customers.
The Cred Blog: KYC
Deciding on a new name for the blog was especially exciting, and our new Chief Marketing Officer, Cliff Edwards, came up with a name for our blog that embodies one of our company’s core values: KYC. Cred has some of the strictest KYC (Know-Your-Customer) standards in the industry, and we believe that this name reflects our fundamentals. We want to know our customers, give them the content they want to read and keep them as lifelong members of the Cred community.
Check out the new Cred Blog: KYC here.